Why Premier?
Why Premier?
More than 35 years of Dead Sea skincare expertise, advanced science and continuous innovation
WHY PREMIER?
BECAUSE EXPERIENCE MATTERS
There are thousands of skincare brands.
Premier Dead Sea was created with a very specific area of expertise.
The Dead Sea.
Since 1990, Premier has specialized in developing skincare inspired by the extraordinary mineral resources of the Dead Sea, combining this natural heritage with increasingly advanced cosmetic science.
More than 35 years later, that original specialization remains at the heart of the brand.
But Premier has never stood still.
What began with Dead Sea mineral skincare has evolved into advanced anti-aging formulations, skin longevity research, beauty technology, medical-device development and, more recently, research into aesthetic medicine.
That continuous evolution is one of the most important reasons to choose Premier.
A heritage you can trace back decades. A company that continues to look forward.
#1 THE DEAD SEA SKINCARE SPECIALIST SINCE 1990
THIS IS WHERE OUR EXPERTISE BEGAN
For Premier, the Dead Sea is not a marketing theme.
It is where the brand began.
Since 1990, Premier has worked with the minerals, salts, mud and natural resources associated with one of the world's most distinctive environments.
Over decades, this experience has become part of the company's identity and formulation philosophy.
Premier does not simply make products that contain Dead Sea ingredients.
We have spent more than three decades developing our understanding of how Dead Sea mineral heritage can be combined with modern cosmetic science to create sophisticated skincare.
That depth of experience cannot be created overnight.
Dead Sea skincare is not one category within Premier. It is our foundation.
#2 MORE THAN 35 YEARS OF SKINCARE EXPERIENCE
EXPERIENCE BUILT PRODUCT BY PRODUCT
Beauty trends change quickly.
Premier's expertise has been built over decades.
During that time, skincare science has transformed dramatically. Ingredients have evolved. Formulation technologies have improved. Our understanding of aging skin has expanded.
Premier has evolved with it.
From mineral creams and mud treatments to sophisticated serums, masks, eye care and advanced anti-aging collections, every generation of Premier skincare has contributed to the knowledge behind the next.
This accumulated experience allows Premier to combine long-established skincare expertise with modern innovation.
For our customers, that means choosing a brand with a history—but not one that lives in the past.
#3 DEAD SEA HERITAGE MEETS MODERN SCIENCE
NATURE IS THE BEGINNING. SCIENCE TAKES IT FURTHER.
Premier believes exceptional skincare should not require choosing between nature and science.
Our approach is to bring them together.
Dead Sea minerals may sit alongside modern cosmetic ingredients such as peptides, antioxidants, botanical extracts, hyaluronic acid and advanced formulation technologies.
Each ingredient has a role.
Each formula should be considered as a complete system.
This is why Premier's approach has evolved far beyond the traditional idea of simply adding Dead Sea minerals to a cosmetic product.
The Dead Sea provides our heritage. Science allows us to continually reinterpret it.
#4 ADVANCED ANTI-AGING EXPERTISE
SKIN CHANGES. SCIENCE CHANGES WITH IT.
Anti-aging has become one of Premier's central areas of expertise.
As our understanding of skin has developed, so has our approach.
Visible signs such as fine lines, wrinkles, dryness, dullness and loss of firmness remain important concerns.
But Premier increasingly looks beyond individual signs of aging toward a broader question:
How can skincare help support the appearance, resilience and quality of skin over time?
This thinking has led Premier toward the emerging concept of skin longevity.
Rather than viewing aging as one concern to correct, skin longevity considers how skin can be supported throughout its changing life cycle.
It represents the natural evolution of more than three decades of anti-aging development.
#5. SKINCARE FOR DIFFERENT NEEDS AND DIFFERENT MOMENTS
BECAUSE THERE IS NO SINGLE SKINCARE ROUTINE FOR EVERYONE
Skin is individual.
Age, environment, lifestyle, climate and personal preferences can all influence what someone looks for in skincare. Premier therefore develops products across a broad range of categories, including:
- Facial cleansers
- Toners and essences
- Serums
- Moisturizers
- Eye care
- Facial masks
- Mineral treatments
- Body care
- Intensive anti-aging treatments
- Professional-inspired skincare
This allows consumers to create routines that evolve with their needs.
Some customers discover Premier through a Dead Sea mineral product. Others come looking for advanced anti-aging. Others are searching for highly concentrated treatments or beauty technology.
Premier provides a skincare world broad enough to accommodate that journey.
“AFTER DECADES IN DERMATOLOGY, I HAVE SEEN MANY SKINCARE BRANDS. VERY FEW HAVE DEMONSTRATED THE SCIENTIFIC RIGOR AND INNOVATION THAT DEFINE PREMIER.”
Professor Torello Lotti - President, World Health Academy of Dermatology
N.1 beauty brand from the Dead Sea
Premier Dead Sea
LUXURY THAT IS MEANT TO BE USED
PERFORMANCE AND EXPERIENCE BELONG TOGETHER
Skincare is scientific.
But it is also sensory.
A product becomes part of a routine because of how it feels, how it applies and how naturally it fits into everyday life.
For this reason, Premier approaches luxury as more than packaging.
Texture, fragrance, absorption, application and presentation are all considered part of the skincare experience.
Our aim is to create products that combine sophisticated formulation with the pleasure of daily use.
Because advanced skincare should not only be effective in concept.
It should be something you look forward to using.
A COMPANY THAT INVESTS IN SCIENCE
BEHIND THE PRODUCTS IS PREMIER LABS
Premier's continued evolution is supported by its own scientific and development infrastructure.
Through Premier Labs, research extends across areas including cosmetic science, skin biology, advanced formulation, medical technology and future aesthetic applications.
This allows Premier to look beyond individual products and explore longer-term scientific opportunities.
The company has invested in laboratory, development and manufacturing capabilities designed to take ideas from research through to real products and technologies.
This scientific infrastructure is one of the reasons Premier has been able to expand far beyond traditional Dead Sea cosmetics.
FROM SKINCARE TO ADVANCED TECHNOLOGY
WHEN A SKINCARE COMPANY LEARNS TO ENGINEER
Premier's search for new approaches to skin did not stop with cosmetic formulations.
Over time, the company expanded into areas such as light-based technologies, electronics and medical-device development.
That work has resulted in FDA-cleared Class II medical devices, including Premier North America Inc.'s ENEO TOTALE and NUNA LUX technology platforms. FDA records identify both devices as cleared through the U.S. 510(k) process, with NUNA LUX classified as Class II. Access Data FDA
This represents an important development in Premier's history.
A company that began with Dead Sea skincare has developed the capability to work in a regulated medical-technology environment.
For consumers, it demonstrates the direction in which Premier continues to evolve:
from skincare products to a broader world of skin science and technology.
SKINCARE AND TECHNOLOGY WORKING TOGETHER
Premier does not believe skincare and beauty technology need to compete.
They can complement one another.
Topical skincare offers one approach.
Light-based and other non-invasive technologies provide another.
The goal is to create different tools for different needs while maintaining one consistent focus:
the skin.
This broader perspective is increasingly central to Premier's future.
It allows the company to explore solutions that extend beyond what conventional cosmetics alone can provide.
TRUSTED AROUND THE WORLD
A DEAD SEA BRAND WITH GLOBAL REACH
Premier began at the Dead Sea.
Today, Premier products and technologies are distributed across 72 countries worldwide. Premier Dead Sea International Website
Over the years, the brand has built relationships with consumers, skincare professionals, retailers, distributors and business partners across diverse international markets.
This global presence provides something valuable:
experience across different cultures, climates, skincare traditions and consumer expectations.
But wherever Premier is found around the world, the foundation remains the same.
Dead Sea heritage. Scientific development. Premium skincare. Continuous innovation.
#11 A BRAND THAT CONTINUES TO EVOLVE
1990 WAS THE BEGINNING, NOT THE DESTINATION
Premier has never viewed its original success in Dead Sea skincare as the end of its development. The company has continued to move into new fields.
DEAD SEA SKINCARE
Where the Premier story began
ADVANCED ANTI-AGING
The evolution toward more sophisticated formulations and targeted skincare
SKIN LONGEVITY
A longer-term approach to maintaining the appearance, vitality and resilience of skin
MEDICAL TECHNOLOGY
The expansion from cosmetic formulation into engineering and regulated device technology
AESTHETIC MEDICINE
Research extending into biomaterials, regenerative aesthetics, injectable technologies and dermal fillers Each development builds upon knowledge accumulated before it.
Premier's current international site describes this broader research direction across skincare, medical technologies, biomaterials and future aesthetic-medicine platforms. Premier Dead Sea International Website That ability to continuously evolve is central to what Premier represents today.
#12 WHY CHOOSE PREMIER?
Because skincare expertise takes time.
Because heritage matters when it is combined with innovation.
Because science should continually improve what came before.
And because the company behind your skincare should still be asking what comes next.
DEAD SEA SKINCARE SPECIALISTS SINCE 1990
More than 35 years dedicated to skincare inspired by the Dead Sea
ADVANCED SKINCARE SCIENCE
Modern formulations combining mineral heritage with contemporary cosmetic technology
ANTI-AGING EXPERTISE
Decades of experience developing sophisticated skincare for changing skin needs
SKIN LONGEVITY
A forward-looking approach to the appearance, resilience and vitality of skin over time
PREMIER LABS
Scientific research and development supporting the next generation of Premier innovation
ADVANCED TECHNOLOGY
Expansion beyond cosmetics into FDA-cleared Class II medical-device technology
GLOBAL EXPERIENCE
Products and technologies distributed across 72 countries
CONTINUOUS INNOVATION
Ongoing research into skincare, technology and the future of aesthetic medicine
THE PREMIER PROMISE
ROOTED IN THE DEAD SEA. ALWAYS MOVING FORWARD.
Premier was founded with a belief in the extraordinary potential of the Dead Sea.
More than 35 years later, that belief remains.
What has changed is everything we have built around it.
New science.
New formulations.
New technologies.
New disciplines.
New possibilities.
Yet every new direction begins from the same foundation:
deep expertise in skin and a commitment to continuous innovation.
That is why millions of encounters with Premier around the world begin with the Dead Sea—but do not end there.
PREMIER DEAD SEA
The Dead Sea Skincare Specialist Since 1990.
Nature at our origin. Science in our evolution. The future of skin ahead.
Frequently Asked Questions
Premier combines more than 35 years of Dead Sea skincare specialization with advanced cosmetic science, anti-aging expertise, skin longevity research and medical technology. The company was founded in 1990 and today distributes products and technologies across 72 countries. Premier Dead Sea International Website
Premier was founded in 1990 and has been developing skincare inspired by the Dead Sea for more than three decades. Premier Dead Sea International Website
Premier's Dead Sea heritage remains fundamental, but its activities have expanded into advanced formulation science, anti-aging, skin longevity research, medical technology and aesthetic-medicine research.
Yes. Dead Sea minerals and the natural resources associated with the region remain an important part of Premier's heritage and continue to influence selected skincare and body-care formulations.
Anti-aging is an important part of Premier's expertise. The company's work has evolved from traditional anti-aging skincare toward a broader focus on skin longevity and supporting the appearance, resilience and quality of skin over time.
Yes. Premier has expanded beyond conventional skincare into medical technology. FDA records identify Premier North America Inc. as the applicant for FDA-cleared devices including ENEO TOTALE and NUNA LUX. Access Data FDA
Premier Labs is Premier's scientific innovation and research platform, supporting work across skincare, formulation science, skin biology, medical technology and emerging areas of aesthetic medicine. Premier Dead Sea International Website
Premier states that its products and technologies are distributed across 72 countries worldwide. Premier Dead Sea International Website
Premier's research activities have expanded into aesthetic medicine, including biomaterials and injectable technologies. These development programs form part of Premier's future innovation activities rather than a general statement that dermal fillers are currently commercially available in every market. Premier Dead Sea International Website
